Aram Perfume

End-to-end e-commerce management and UX architecture for a Saudi luxury perfume house on WooCommerce. Rebuilt the product taxonomy, olfactory hierarchy, and one-page checkout funnel to establish a digital flagship worthy of an artisanal perfume brand.

Aram's existing store struggled to communicate complex fragrance notes digitally, resulting in excessive bounce rates and buyer hesitation. Mobile conversions were stalled at 1.1%, page speeds lagged behind consumer expectations, and cart abandonment exceeded 74% due to multi-step checkout friction.

Designed a premium, dark-editorial visual direction that highlights olfactory pyramid breakdowns (top, heart, and base notes) on every product page. Engineered a streamlined one-page checkout with native Apple Pay and Mada integrations, introduced a discovery sample set cross-sell module, and optimized asset delivery for sub-1.5s mobile load times.