Lotf Charity

End-to-end strategic planning, visual identity architecture, and digital donation funnel optimization for Lotf Home Healthcare Charity in Jazan, Saudi Arabia (officially licensed and supervised by the Ministry of Health and the Ministry of Human Resources & Social Development). Architected the high-impact humanitarian campaign 'Waja' & Ajz' (Pain & Impairment) to translate community empathy into instant, frictionless financial support for home oxygen concentrators, physical therapy, specialized psychological care, and pediatric ventilators.

Healthcare non-profit organizations face severe fundraising drop-off: conveying the quiet, daily suffering of bedridden and chronic patients without resorting to sensationalist clichés, while overcoming tedious multi-step donation checkout forms. Furthermore, measuring accurate return on ad spend across omnichannel performance channels (Snapchat, Meta, TikTok) was historically hindered by fragmented conversion tracking.

Engineered an emotionally compelling creative direction spanning 4 critical clinical pillars: home oxygen concentrators, pediatric respiratory therapy, mobility rehabilitation, and psychiatric home visits. Re-architected the digital donation flow to enable one-touch contributions via Apple Pay and Mada with dynamic giving tiers. Implemented advanced Conversions API and pixel tracking across Meta, Snapchat, TikTok, Twitter, and GA4 to maximize donation volume and lower acquisition costs.