Rosemet

Strategic e-commerce management and custom storefront styling for an elite Saudi evening gown and couture label on Salla. Built an editorial shopping experience that reflects high fashion while eliminating fit anxiety.

High-ticket evening dresses faced persistent purchase hesitation and heavy customer support volume regarding measurements and fabric opacity. In peak wedding seasons, shoppers abandoned carts when size specifications were ambiguous or checkout required cumbersome details.

Architected an interactive bespoke sizing matrix directly integrated into each PDP, complemented by fabric weight indicators and high-resolution textile zoom. Deployed Tabby and Tamara installment calculators alongside Apple Pay to ease purchase friction on high-value orders, driving immediate decision-making.