Glam Moda

Comprehensive storefront restructuring and performance optimization for a leading Saudi fashion and accessories retailer on Shopify. Re-architected collection filtering and built automated retention funnels.

Despite strong Meta and TikTok ad impressions, a 78% bounce rate and fragmented category hierarchy drained marketing efficiency. The mobile storefront felt generic, and return on ad spend (ROAS) had deteriorated to 1.4x.

Revamped the collection taxonomy with granular facet filters (style, designer, color, price). Introduced a persistent mobile sticky add-to-cart bar, high-impact product recommendation carousels, and an automated multi-step Klaviyo cart recovery flow that rescued lost revenue within hours.