Shahad AlQabbaa

End-to-end e-commerce management, UX architecture, and bespoke storefront design for Shahad AlQabbaa, a premier Saudi fine jewelry maison in Riyadh specializing in handcrafted 18K gold, diamonds, and mother-of-pearl creations. Engineered an opulent, high-touch luxury digital flagship on Shopify that balances Middle Eastern heritage with seamless digital conversion.

High-ticket fine jewelry faces distinct digital barriers: customers require absolute tactile reassurance, diamond and gold luminosity, and trustworthy verification before purchasing online. The previous experience struggled with high cart abandonment on high-value orders, sizing ambiguity for rings and bangles, and lacked frictionless luxury payment methods suited for high-net-worth GCC buyers.

Architected a bespoke editorial storefront powered by Shopify OS 2.0 with high-resolution visual storytelling, micro-animations, and 360-degree jewelry inspection. Deployed an interactive custom sizing & engraving guide directly into the PDP, streamlined checkout with native Apple Pay and Mada integrations, and introduced flexible split-payment solutions (Tabby and Tamara) to eliminate high-ticket acquisition friction.