Wave Activewear

Full DTC build and launch management for a performance activewear label entering the competitive GCC athletic market. Designed for lightning-fast speeds, athlete-backed social proof, and rapid customer acquisition.

Entering a market dominated by legacy athletic brands required establishing instant technical credibility and fit confidence. The store needed sub-second response times on mobile networks to minimize drop-offs from fast-scrolling fitness enthusiasts.

Engineered a lightweight, Core Web Vitals-optimized Shopify theme with a 97/100 mobile Lighthouse score. Built a shoppable creator lookbook feed showcasing apparel in motion, paired with an anatomical size finder and a zero-friction guest checkout.